Why this role exists
CS Group's app studio publishes utility and lifestyle apps for users worldwide. Organic growth is not enough on its own: each app needs paid acquisition that is planned, measured and improved every week. This role owns that, from budget to creative tests to the ROAS report.
What you'll do
- Plan and run User Acquisition campaigns for mobile apps on Meta Ads, Google Ads (App Campaigns), TikTok Ads, Apple Search Ads and other platforms
- Manage advertising budgets; track and optimize CPI, CPA, ROAS, LTV and retention
- Research the market, competitors and user behavior to propose growth strategies
- Work with the design team to develop and test creatives (video, banners, etc.) and run A/B tests
- Track and analyze data through measurement tools (AppsFlyer, Adjust, Firebase, etc.); report on performance regularly
- Collaborate on ASO (keywords, descriptions, visuals) on the App Store and Google Play
- Apply AI tools to the work and propose repetitive tasks that can be automated
- Perform other tasks assigned by the line manager and the Board of Management when required
You'll fit right in if you
- Have at least 1 year of experience in UA / Performance Marketing for mobile apps
- Are proficient in one or two of: Meta Ads, Google Ads, TikTok Ads, Apple Search Ads
- Understand CPI, CPA, ROAS, LTV and retention, and have used an MMP such as AppsFlyer or Adjust
- Analyze data well and are proficient in Excel / Google Sheets
- Can read English documentation
- Are proactive, eager to learn, and able to work under KPI pressure
Nice to have
- Experience running ads in international markets
- ASO experience
How we work
- We operate what we build: our own apps and storefronts run every day, and we fix issues before a customer has to ask.
- Decisions come from data. Every campaign, app and store has metrics attached.
- Privacy by design, and we follow Apple, Google and ad-network policies because they protect users.
- Direct feedback, no drama. Small team, few meetings, a lot of shipping.
- Global from day one: we build for users in North America, Europe and Asia.
Benefits
- Salary from VND 12,000,000 to 20,000,000 per month + commission
- Lunch allowance VND 30,000 per working day; transport allowance VND 200,000 per month
- 13th-month salary + business performance bonus
- 15 days off for Lunar New Year
- Structured internal training before working independently
- A compensation scheme that rewards the results you contribute; salary review twice a year
- Full social insurance, health insurance and other benefits in accordance with the Labor Code and company policy
- Annual company trip
- Modern, fully equipped office at 23rd Floor, Discovery Tower, 302 Cau Giay St., Hanoi
Hiring process
- Application. Send your CV by email (below). We reply within five business days.
- 30-minute conversation. A call with the hiring manager about the role, your experience and what you want next.
- Practical round. A short take-home or live exercise on a real CS Group campaign problem (up to 2 hours).
- Meet the team. A conversation with the people you would work with.
- Offer. Within three business days of the final round.
How to apply
Email hr@csgroup.vn
Subject line: [Where you found this job] - UA Marketing - [Your name]
Example: Website - UA Marketing - Nguyen Minh Anh
Attach your CV and links to campaigns, dashboards or apps you'd like us to see.
Working hours: Mon - Fri: 8:00 AM - 6:00 PM | Sat: 8:00 AM - 12:00 PM (GMT+7). Office: 23rd Floor, Discovery Tower, 302 Cau Giay St., Cau Giay Ward, Hanoi.